CloudTech’s list of creative cloud companies will watch in 2021

Stand out 2020 is an exciting year for cloud technologies. The Covid-19 pandemic forced teleworking initiatives to increase demand for cloud infrastructure and software. 2021 will be about capitalizing on the opportunities that have arisen, with more clouds and hybrid clouds ahead.

As Andrew Brown, general manager EMEA of IBM Cloud and Cognitive Software wrote for this publication last month, while the exact gameplay of 2021 is still unknown, the company “expects hybrid cloud technologies to continues to play a large role in breaking down barriers for business. ” Brown added that he believes regulated industries will combine, while open source tools will ‘unify’ the clouds.

With this in mind, CloudTech has chosen seven companies in the broader cloud economy to introduce for 2021, from managed super premium service providers, to security firms. Read their stories below:

2nd Watch

2nd Watch is a cloud consulting and management service provider for businesses. The company is a gold partner of Microsoft Azure and partner Google Cloud, but headquartered in Seattle, AWS’s flagship partnership is a leading service.

For consultants and business-targeted MSPs, it’s not good enough to just talk. EVP product Chris Garvey says CloudTech 2nd Watch’s ‘cloud-born culture, enterprise expertise’ is key. “By applying public cloud technology to the needs of our customers’ INFORMATION TECHNOLOGY environments, we create a bias toward innovation that allows our customers to benefit from,” Garvey said. The latest technologies and capabilities are provided by the major cloud service providers. ”

“Our approach allows our customers to reduce the complexity inherent in enabling digital transformation and achieve their strategic vision.”

One such client is an engineering firm focusing on large-scale urban water management. The company ‘needs to collect real-time telemetry data from tens of thousands of water meters and flow devices to support a variety of strategic data needs,’ as Garvey said. Using AWS services like Amazon Forecast, Amazon SageMaker and AWS Glue, 2nd Watch created a data pool to capture domestic IoT data flows, data cleaning and preparation processes, and data processes. reusable machine learning.

The company is hiring strategically, recently announcing Chris Whaley, late IBM, as sales of its EVP cloud solution. Going forward, there are key trends 2nd Watch is betting on, from vertical cloud-based clouds, to tech expansion.

“The cloud enterprise market is maturing and not enough to allow their cloud journey.” “Enterprises are increasingly looking to leverage their applications and data across the cloud,” Garvey explained. cloud to promote market innovation, agility and strengthen security and governance.

“2021 will be a year of innovation for many companies,” Garvey added. “The four technology trends we anticipate will drive the biggest opportunity are around accelerating cloud migration, AI and machine learning bring even greater business insights, edge computing is of greater importance and a platform as a service becomes more imperative. ”


AppOmni is a San Francisco-based security posture management (CSPM) provider for SaaS. The company secured additional funding from Salesforce in late December to reinforce its goal of helping companies monitor and secure across clouds, business units, and apps.

Tim Bach, vice president at AppOmni, explained that while many cloud security tools focus on network access, the growing need to secure third-party applications connected to the SaaS environment , as well as a public access portal. “AppOmni is designed to continuously monitor all these non-network data access points and configure the configuration settings for third-party applications and both internal and external users for SaaS systems. , “Bach told CloudTech.

As for AppOmni, like many other companies in the space, Covid-19 saw something of a professional interest. Businesses were forced to rely more on SaaS solutions to store sensitive data – and as the stakes grew, companies found they were breaking new terms.

The company said that in more than 95% of the cases analyzed in which external users routinely logged into the enterprise SaaS environment, they were over-provisioned. Typical industries where AppOmni has a presence include technology, banking and healthcare – as well as other security providers. However, Bach notes: “We are seeing this issue across all industries.”

With capital in the bank, the task before AppOmni is to expand. “Our goal by 2021 is to enable our customers to enjoy the enormous benefits of SaaS without accidentally introducing new security risks,” Bach added. “With the right security tools, increasing SaaS adoption doesn’t have to lead to an increased SaaS data breach.”


CloudSphere, a cloud management services provider based primarily in the US and Ireland, is another relatively new kid in the block. Founded last year as an amalgamation of HyperGrid, a cloud governance and management provider, and iQuate, a company focused on non-agent discovery and application mapping, the company sits as a middleman for hyperscalers.

Keith Neilson, engineering evangelist at CloudSphere, said the company’s offering ’empowers users to securely harness the power of the cloud.’ Neilson told CloudTech: “Security and governance of a multi-cloud environment is a top challenge for businesses as cloud adoption accelerates in the wake of a pandemic.” “This has driven demand. about CloudSphere’s solution. ”

The company is trying to make its mark with the appointment of Jane Gilson, formerly of Microsoft and Google, as CEO. Gilson spoke to CloudTech earlier this month around the enterprise adoption of a multi-cloud architecture as a ‘one-time transformation in a generation of the IT landscape.’

This provides for the work the company is conducting with one of its largest customers, a global service integrator (GSI). CloudSphere is assisting GSI across the board, in cloud migration and discovery, cloud cost economics, and governance.

“CloudSphere has provided a single multi-cloud platform that addresses all of these use cases, some of which are proving to be disruptive to their current engine, to enable them,” said Neilson. providing a differentiated service that benefits both them and their business customers. “The company is also consolidating tools to help manage a multi-cloud environment.

Going forward, Gilson notes that she believes CloudSphere ‘has the right approach and technology differentiation to be a global leader in this space’ – and expects the roadmap to follow. “CloudSphere plans to announce some exciting new product developments by 2021, which will reinforce the existing CloudSphere solution while adding some new features unique to the market,” said Neilson. more. Watch out for this space.


Compared to the previous two entries, Fujitsu has a lifetime experience – literally, founded in 1935. Although the Japanese-based ICT service company doesn’t get the title of hyperscaler, it does have a Extensive cloud portfolio, focusing on hybrid and multi-cloud support for Amazons, Microsofts et al.

However, this works for the company well. As Brad Mallard, Chief Technology Officer for Digital Technology Services in Northwest Europe explains, Fujitsu’s focus is on trust and the ‘profound ability to deliver conversions at the right rate. business and operate together seamlessly. ‘

“We understand that a transformational ‘big bang’ is no longer appealing or practical for organizations looking to go through digital transformation,” Mallard told CloudTech. Instead, many organizations have transformed their model to ‘as a service’ with a quarterly horizon to re-establish and reorder priorities based on pre-agreed services, possibly morning. cooperation.

“Our experience and skill breadth in delivering critical services from the cloud in countries around the world – including services at the highest level of security – provides confidence and ensuring the resilience that customers need after Covid, “added Mallard.

Fujitsu is doing a lot of work in helping organizations continually respond to the challenges associated with Covid-19. The company deployed cloud solutions rapidly and allowed ‘tens of thousands’ of healthcare professionals to provide critical support remotely. Recent research conducted by the company shows that two-thirds of businesses polled are re-inventing their digital transformation strategies in the wake of the coronavirus pandemic.

Another customer success story revolves around a ‘major manufacturer’ in the automotive sector, helping the company transition to a digital business and ‘mobile carrier’ approach. “Our value here is focused on driving innovation through cloud-based applications and microservices, built by deploying agile teams and approaches,” said Mallard.

For 2021, Mallard predicts a year where ‘responsible digital business models’ dominate, with innovation and sustainability, slogans. “We will be at the forefront of this with an emphasis on maximizing customer impact by assisting them in changing their business model, allowing them to leverage their data to generate impact,” he said. details are actionable. ”


Pax8, a Colorado-based cloud management technology provider, had a hot start to the year. The company secured $ 96 million (£ 69 million) in funding in early January, looking to expand geographies and improve cloud automation and coordination.

Nick Heddy, chief revenue officer, explains the company’s rationale for providing cloud services to its IT channel – and its appeal to investors. “There is no other company on the market today that is quite similar to Pax8,” he told CloudTech. “The leadership team has built Pax8 into a true innovator. Pax8 is accelerating the cloud transformation, allowing our partners to easily buy, sell, and manage cloud technologies for SMEs worldwide. ”

The geographic expansion includes a UK launch, also announced last month. A UK customer, seen by CloudTech, noted the need for a ‘simple way to bring the best varieties available to us in the form of MSPs or MSSPs and making it easy to purchase and install book, execute … but choose only what we need for that particular customer ‘.

Consolidating the product line is the recent launch of Pax8 Pro, offering partners ‘an introduction to cloud automation and software simplified as a service lifecycle management’, as Heddy said.

Ultimately, the company focuses on automation and simplicity for partners – but a rigorous process for vendor approval. Vendors go through a 150-step process before launching with Pax8. “We have a unique approach that tightly blends our platform with a great customer experience that simplifies the adoption of the cloud,” Heddy said.

We’re excited about the future and how we’re helping IT professionals bring the best cloud technology to businesses around the world.

Ping Identity

Ping Identity, based in Denver, promises a ‘smart identity’ for the business. In the words of Emma Maslen, Vice President and GM EMEA and APAC, this means the company ‘understands the challenges that businesses face as they move through the current accelerating digital transformation process, often includes the need to leverage a combination of cloud solutions to successfully modernize legacy IAM systems. ‘

This works in a variety of ways: password-free authentication, integration with multiple risk, fraud and threat signals, and artificial intelligence (AI) technology to detect and analyze bad behavior. often. The company asserts that a trade-off between strong security and ease of use is unnecessary and, as a result, has received acclaim, being on the international cloud computing awards list for a cloud solution. best hybrid.

A recent telecom-focused customer success story: ONE ISP was’ coping with intermittent power outages caused by spike usage and relying on multiple logins for different parts of the network. business’, as Maslen says. The goal is to achieve a ‘rational’ experience of identity. “As they move towards new business opportunities with 5G, they are ideally positioned to provide the experience customers demand between services and applications,” Maslen told CloudTech.

The ISP isn’t the only one in good standing. With telework unavoidable even after Covid, Ping Identity considers itself the arbiter of the ‘friction-free and secure digital experience’.

“For Ping, 2021 will be the year of scalability for cloud support,” Maslen added. “We will prioritize centralized solutions that facilitate cost reduction, enable Zero Trust security through passwordless functionality, and help businesses deliver a more personalized digital experience from everywhere.”


Uptycs, based in Massachusetts, seeks to take a broader view when it comes to cloud security. “Cloud security is still in its infancy, and many vendors are tackling niche issues, such as identifying vulnerabilities in containers, Kubernetes system security, detecting misconfigured cloud resources or stacking identity and access, “CEO Ganesh Pai told CloudTech.

Hence, the company promises a cloud-based approach to the security of the cloud infrastructure. “The risk of solving these problems is the sort of ‘sprawling tool’ we’ve seen in the traditional, on-premises, enterprise space, only reflected in the cloud,” Pai added.

Pai admits that, looking at the general accountability model, can be ‘quite difficult’ to get comprehensive visibility across different services and accounts. Amazon Web Services (AWS), with more than 200 products available, is a case in point.

This is where the company’s recent AWS integration, which expands the data types in Uptycs’s SQL-enabled security analysis platform, comes in.

“For comprehensive cloud workload security, you need both an external workload view and an inside view,” explains Pai. “Data from AWS services and resources provides an external view of the cloud environment to complement the inside-out view from within the server and container that Uptycs has provided.” Flexport, a digital freight forwarder and customs broker, is one of the AWS’s customers.

Concerning 2021 plans for Uptycs, who secured $ 30 million (£ 21.6 million) funding in June, Pai noted more integration with cloud providers, along with other Extensions provide deeper visibility of identity management and access. The company is also keen to return something. Uptycs recently released Kubequery and Cloudquery, two open source extensions to the osquery project – a big part of Uptycs’ rationale – and more is promised.

“We will also continue to contribute back to the open source community, providing a strong technical foundation for the next generation of cloud security tools,” said Pai.

Editor’s Note Feb. 17: An original version of this article claims that AppOmni raised $ 10 million in series A sponsored ‘by the end of last month.’ That funding round was in January 2020 while the company received funding from Salesforce at the end of December. This has been fixed.

Leave a Reply

Your email address will not be published. Required fields are marked *